Quirk

The troubled corporate identity folk at Quark have unleashed a new logo - the second in five months. The redesign (I imagine) was prompted by the unforgivable identicality of their new Quark logo with the Scottish Arts Council.

Given the short-ish redesign time, I’d say that this ‘new’ logo was probably the second best (first loser!) in the original logo redesign exercise. It is certainly egg on Quark’s face that a company that makes a design tool can’t seem to nail an original design. As for the logo itself…subjectively I think the drop shadow debossing is too deep/dark, and darned if the ‘Quark’ word doesn’t seem centred under the circle. I wonder if they will PR spin the redesign as “another example of Quark listening to its customers” (ha!). (Thanks to the evercurrent Frederik Samuel for the link). And for those who bemoan the apparent vacuum of innovative logo design, take a deep, deep design breath and visit...Web 2.0 LogoFest. It's astonishingly refreshing.

Comments

[steph]

Ironically you can't make that logo using Quark. fancy gradations debossing and drop shadows like that are best rendered using the competition Adobe.