Just took the wraps of a new site for wordgeeks...and those who love to laugh at spam. Zip on over to www.spamhooks.com and enjoy a gallery of marvelously incomprehensible spam subject lines. There's something uniquely creative about the twisted metaphors and complex puns used to hook eyeballs by cunning spammers.
Of course, this is business too. Over 40% of Internet traffic is estimated to be spam, and a 2003 TELUS report guesstimated that even though typical response rates are around .005%, it doesn't take many 'customers' to make the whole enterprise very, very profitable.
Spam is nothing more than a firehose of direct mail, and the subject line is the headline on the envelope. While plenty are computer generated, every so often out pops a truly wellcrafted zinger. Many are just the literary equivalent of a car crash.
To mis-quote Tom Waits, spamhooks: "are a form of copywriting....just not for everyone." Yes, the site is safe for work browsing - Spamhooks of the transparently crude variety are best left unremarked. Enjoy the site, and check back for updates. Also, feel free to submit your own stumbled-upon spamhooks via the big red 'Submit' button.