I recently had the privilege of attending the HSM World Business Forum at the inspiring Radio City in New York. The undercurrent theme was leadership and transformation. All of the speakers shared their unique approaches to managing. Rudy Giuliani spoke of his 6 tenets of leadership, Larry Bossidy talked about 6-sigma and honesty, Jack Welch gruffly entertained the audience with directives to lead with clarity and openness. The well-haired Malcolm Gladwell recapped his book The Tipping Point, while Colin Powell and Bill Clinton talked global peace policies. Overall, it was a rare treat to see these 'Captains of Industry' talk about what their public and private experiences had taught them over their various careers. The critical takeaway for me was the affirmation that business is personal, relationships will trump everything (even price), and that performance without metrics is simply a guesisng game. I'm not doing justice to all of the rich lessons and advice offered at the forum, but I'll be talking more about these soon, especially as they relate to growing a marketing business, and understanding the true role of creativity in the process.